"YOU DON'T WANT A PIECE OF FURNITURE TO COME AND STEAL ALL THE ATTENTION. RATHER A CHAIR THAT JUST IS - ENHANCING THE SPACE INSTEAD OF DEMANDING IT."
Danish-Icelandic design duo Hee Welling and Gudmundur Ludvik prove that the basics can always be reinvented. With Fredericia, they combine their functional and human-centred designs with our vast experience to detail and material intuition that creates quality and longevity.
Welling/Ludvik create industrial design with an ambition to reach an optimum solution seen from more than one perspective- comfort, construction, material, price and environmental sustainability are always essential factors. They create modern industrial design that never neglects the contemporary technological possibilities and challenges in society.
For Welling/Ludvik, the focus on rationality of production is an important facilitator of design: "You should not drain the artistic freedom by only thinking in terms of production, but on the other hand, you need to know from the start, what it is, that you want to create."